PSY vs the generic K-pop girls

PSY has thrashed the lot of them when it comes to YouTube views. And now he’s up against KARA, SiSTAR and 4Minute in the Soju Wars. According to Koreabang, Jinro’s Chamiseul outsells Lotte’s Cheoeum Cheoreom by almost 3 to 1. PSY has now signed up to promote Jinro, while Hara, Hyolyn and HyunA have just […]

Bae Doo-na’s London fashion shoot

Bae Doo-na was in London earlier this year, staying with her language coach in preparation for the shooting of Cloud Atlas (which we’re really looking forward to at LKL). She took the time out to do a fashion shoot for Marie Claire Korea, which recently hit the news stands. Thanks to Yuna at the Marmot’s […]

The London Korean Links Awards 2011

The sixth of LKL’s annual unscientific and very personal recognition of the best things of last year. And in the field of film, books and CDs what is encouraging is that there is so much to choose from. There were also plenty of good Korean cultural events in London, Edinburgh and elsewhere, but there was […]

A look back at 2011 – part 2

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]